Notion OOH

Developing Notion's first-ever out-of-home campaign built around the idea of Notion being a powerful workspace for both personal and professional needs.

Client Notion

Year 2021-2022

Agency Fuzzco

Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom

Our campaign system centers the UI as a storytelling device. Simple headlines and delightful illustrations further emphasize Notion as a tool for both personal and professional life.

Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom

The system can scale up or down in detail for a myriad of different types of stories and placements.

Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom

A coffee popup built out of a shipping container in London's Spitalfields Market.

Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom

Coffee carts proved very popular in Japan.

Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom
Caleb Vanden Boom

Notion OOH

Developing Notion's first-ever out-of-home campaign built around the idea of Notion being a powerful workspace for both personal and professional needs.

We developed a simple and poignant system for highlighting the interface alongside clear messaging and delightful illustration. The initial campaign was so successful that we were tasked with applying this system to placements all over the US, London, Paris, South Korea, Japan, and Dublin.

  • Design
  • Ryan Hicks
  • Deborah Gonzales Neaves
  • Design Direction
  • Ryan Hubbard
  • Illustration
  • Roman Muradov
  • Notion Creative Direction
  • Sam Baldwin

Next Project

The Figma Store